Frequently Asked Questions

What is staging?

Home Staging is the preparation to sell a home by a trained professional who specializes in understanding the buyer demographic, rules of design, and real estate market. 

Why should I stage?

Staging is about the phsychology of a home, how it makes potential buyers feel immediately when entering the front door.  If a home is cluttered, dark, outdated, or needs many repairs, a buyer will have a difficult time imagining themselves living there.  Although they may not realize it, buyers want to find a home they feel will make their lives easier, organized, sophisticated, and stress free.  They want to imagine themselves hosting fabulous parties or spending lazy Sundays drinking coffee and reading a good book in the sun.  It sounds a bit far-fetched, but it's reality.

The average cost of staging a home is still far less than the typical price reduction of a home.  For a minimal investment, staging can be the difference between selling a home quickly and for top dollar, versus spending months on the market with costly price reductions. 

My house looks good enough, why can't buyers just see the potential? 

We can provide you a fresh, unbiased opinion on what needs to be done by walking you through the staging process step by step.   A professional stager can make the process of selling much less stressful.    

We know there are many reasons people don't want to stage. 
  • Perhaps you're selling the family home where you've created countless fond memories and it's hard to let go. 
  • Or, you've already found the home of your dreams and you just want to move on and forget about your "old" house. 
  • It could be as simple as knowing changes need to be made to sell, but it just seems too overwhelming or  expensive. 

Whatever your situation, remember that part of staging is editing and packing items that are not necessary for the sale of your home.  Eventually, everything must be packed, so why not get a head start?

Can I afford Staging?

It's more cost effective for sellers to invest in staging than it is to lower the price of the home.  The average cost of staging a home is 1-3% of the property's value according to the National Association of Realtors (NAR).  A two-hour staging consultation typically starts at $150.  The real question is, what is the cost of not staging your home? 
Top Reasons to stage your home

You can get more for your home
A survey by Coldwell Banker Real Estate Corp found that staged homes are usually sold at 6% above asking price when compared to unstaged homes.

Your house will sell faster
A recent study by the Real Estate Staging Association found that professionally staged homes spent 72% less time on the market.

You will make your staging investment back
The National Association of Realtors (NAR) found in a study that the average staging investment generates an average ROI of 8 - 10%.

You will have great photos
Having stand-out photos of your home is critical in our web-driven society.  Another study by NAR found that over 90% of buyers search online first before touring a home.

Have more questions?

Staging Videos

Home Staging Video Brought to you by RESA

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"Home Staging is Essential" Barbara Corcoran, Real Estate mogul